Join one of our 2 breakout tracks to tailor your YMS experience and take a deep dive into one of the industries hottest topics. Choose from our Creator Track or Digital Innovation & Future Thinking Track.
Grab a coffee and head to our exhibition hall and networking area. Plus get involved in our youth marketing themed treasure hunt with prizes up for grabs.
Overtime VP of Marketing & Sales Strategy, Jamie Peacock, gives a look into the secrets behind Overtime's media success (on social and beyond) with Gen Z. Discover the results Overtime is driving for brands across multiple categories such as fashion, snacking, tech and more through its owned media to connect with this next generation.
Sara Denby, Head of the Unstereotype Alliance at UN Women, will share insights on why Gen Z is afraid to speak up against stereotypes. She’ll also discuss which Gen Z groups have regressive attitudes towards gender equality, and how brands can help drive positive social change towards gender equality for all.
Head to the courtyard out front where our street food style food trucks will be serving up lunch!
Join one of our 2 breakout tracks to tailor your YMS experience and take a deep dive into one of the industries hottest topics. Choose from our Creator Track or Innovation & Disruptor Track.
Grab a coffee and head to our exhibition hall and networking area.
Join youth culture agency Archrival as we dive even deeper into what brands should be doing to win the hearts and minds of youth culture around the world. We’ll uncover the new ways that culture is moving — from where trends actually come from to the new state of influence — and how brands can leverage culture to connect with young people.
Join this exciting panel with experts from Gen Z media and brands to discuss how brands can stay culturally relevant. How do they ensure their teams keep up with Gen Z trends and culture and keep their finger on the pulse of what’s important to this demographic.
Get ready for a high-energy dive into Gen Z's world! Pion's YMS opens with Richard Jackson, Head of Insights & Events, sharing exclusive insights from our 2024 Youth Trends Report and Gen Z Pulse Tracker. It's not just trends; it's a roadmap for your business in finance, retail, beauty, and more.
A big YMS welcome! Discover the vision for YMS and the importance of Gen Z as our future customers, our future employees and our future leaders.
Join us for a drink or two in the outdoor courtyard at BK Loft26 to finish the opening day at YMS.
Who are the young people being bold and doing something different from the norm? Hear what inspired them, how they are driving change for their peers and how they want to make an impact on society today.
Do you want to find out whether Gen Z loves brands that are exclusive (trendy, innovative) or inclusive (sustainable, caring) or both? Is the metaverse really their new hangout place and are NFTs the new magic mushrooms? Joeri Van den Bergh, NextGen Expert, transforms the latest Gen Z insights into 5 future-proof platforms for innovation, branding and marketing.
Brands are being left outside of culture. It moves fast. Media is fragmented. Attention is scarce. In this session Martin Magner, Creative Director at Virtue Worldwide, will unpack how he's placed himself in the centre of culture to create some of their most innovative work to date. Be inspired by innovative case studies showing how culture has been transformed into product innovation.
The music business has seen significant changes post-pandemic and Gen Z fans are engaging in innovative ways and creating new opportunities for the artists they love and expect brands to do the same. Join us as we dive deeper into the music industry with pros that have worked with some of the biggest artists, brands, influencers, community builders, and marketers.
New research findings from Zeno Group and EGAMI Group on the state of multicultural America today underscore that one size does not fit all when engaging a younger audience. Therese Caruso, Global MD, Strategy + Planning for Zeno Group, will help you understand how to effectively engage multicultural audiences based on their needs, hopes and values.
Gen Zs engage brands with more fluidity and surprise than ever before. We’ve all felt it--the marketing programs of last week struggling to remain effective. So, what comes next? Clint! Runge, CEO & Founder of youth culture agency Archrival, talks about how to create brands that truly inspire Zs and shift our thinking to meet the needs of modern commerce. Buckle up, there’s a new approach to the whole thing.
Our panel of blockbuster brands including Foot Locker, Refinery29, Crewfare and rag & bone share their secrets to staying culturally relevant to a Gen Z audience, the campaigns that are making an impact right now and the channels that are helping them connect with this demographic.
Richard Jackson, General Manager at Voxburner, will share in-house insights on why 2023 is set to be the year of major shifts as brands look to gain loyal customers. Covering the hottest themes for the year ahead, discover The Dark Underbelly of TikTok Wellness, Thrift Shopping Gets Trendy and Subscription Sex Sells and what these mean for your brand.
Kick off YMS with a flat white and cinnamon bun before sessions begin. This is your chance to map out your not-to-be-missed sessions, the delegates you must connect with and the exhibitors who could help enhance your killer youth marketing strategy.
Tracy Benson is the Co-Founder & CEO of Obsesh, a sports platform and markets that connects athletes and fans. She will sit down for a fireside chat with a top female athlete to talk sport culture, the role of social media for athletes and how they want to interact with brands.
Our panel of leading entertainment brands including Spotify, Major League Soccer (MSL), Penguin Random House and NBCUniversal share how trends have evolved, how they are connecting with a new generation of digital fans and debate whether nights in or nights out are winning for Gen Z.
Noelia Callejas, Head of Global Brand Comms + Influencer Strategy @ Hollister Co. is joined by members of their new Gen Z Latinx creator community for a discussion around the retail brand’s ongoing journey to amplify BIPOC voices.
Stephanie Young, Executive Director and Jess Blair, MD of Entertainment & Talent Partnerships at When We All Vote, share their mission to change the culture around voting and increase turnout in each and every election and how politics, pop culture and the entertainment industry influence society and activism.
Our panel of blockbuster brands featuring HelloFresh, ClassPass, Mountain Dew (PepsiCo) and Movember USA share their secrets to winning over a Gen Z audience, the campaigns that are making an impact right now and the channels that are helping them connect with this demographic.
Authenticity” is Gen Z’s most valuable currency. A generation plagued by social media distortion has found a safe haven in Audio. Sit down with SXM Media and the hosts of “Food 4 Thot” and uncover how podcasts are reclaiming authenticity and reaching young audiences at scale while amplifying their subculture.
Younger teen consumers are accelerating and empowering their world view to a point where we must all pay attention. Clint! Runge, CEO & Founder of youth culture agency Archrival shares insights into how your brand can prepare for Gen Alpha.
Jukin Licensing will take a look back at where it all started, from camcorders to network television and talk about why the future of storytelling is user generated. The creator is now a publisher, whether it’s social video, TV shows and now branded content as advertisers understand the value in connecting with Gen Z in a more authentic way.
Voxburner present the results of their latest Youth Trends report, looking into the cultural, digital and tech trends impacting the lives of 16-24s.
