Join this exciting panel with experts from Gen Z media and brands to discuss how brands can stay culturally relevant. How do they ensure their teams keep up with Gen Z trends and culture and keep their finger on the pulse of what’s important to this demographic.
Why we're excited:
Music and audio are at the heart of Gen Z culture - Spotify's Jenny Haggard will share how Gen Zs are creating, curating and experiencing culture in real-time on their platform.
From social issues to original content, Grindr has created a safe space for the LGBTQ+ community. Andy Kraut will share how Grindr helps to give LGBTQ+ voices a platform to share authentic stories to new audiences.
Blair Miller is the Founder of Chaos Creators and her expertise covers merging creativity, strategy, culture, and fan engagement. She’s been involved in Frankie Jonas’ explosive TikTok growth, limited edition merch drops and launching social campaigns with influencers such as Charli D’Amelio and Bella Poarch.
Since Nestlé's Hot Pockets went through a customer repositioning and decided to focus on young people rather than their parents, it’s been all about meeting teen consumers in the spaces where they are. Bryan Waddell will share how aligning with gaming, TikTok and entertainment has helped Hot Pockets become the leading brand in the CPG frozen category.
HOST: Gary J. Nix
Founder & Chief Strategist
the brandarchist
Jenny Haggard
Global Thought Leadership Lead
Spotify
Andy Kraut
Sr. Brand Partnerships
Grindr
Blair Miller
Founder and CEO
Chaos Creators Entertainment
Bryan Waddell
Senior Marketing Manager
Nestle US, Hot Pockets
