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How to Make Gen Z Fall in Love With Your Brand

Our panel of blockbuster brands featuring meal-kit company HelloFresh, exercise powerhouse ClassPass, soft drink brand Mountain Dew (Pepsico) and Movember, the leading charity changing the face of men's health, share their secrets to winning over a Gen Z audience, the campaigns that are making an impact right now and the channels that are helping them connect with this demographic.

Host: Amy Ferguson
TBWA\Chiat\Day New York

 

Megan Reardon
ClassPass

Katelynn Whitaker
Movember USA