Lauren McConnell

Associate Director, Influencer Marketing, HelloFresh

Lauren McConnell is the Head of Influencer Marketing for HelloFresh Group in the US. Her role encompasses Celebrity, Gaming, Influencer, and Growth Marketing across HelloFresh, Green Chef, Factor_, and EveryPlate. She is known for constantly evolving into new platforms and being at the forefront of trends in the Growth and Influencer space. Before joining HelloFresh Group, Lauren was the Social & Influencer Lead for a new business at Amazon and the Head of Brand Activation at Lovesac.