Philippa davis

Senior Consultant, Butterfly

Philippa leads brand strategy & innovation engagements at Butterfly where she helps businesses uncover the strange and wonderful things that make people tick to unlock new products, business models, and terrains for growth. With a background in Experimental Psychology from the University of Oxford, Philippa specializes in fresh methodologies that unlock decision-making drivers, unearth biases that influence perceptions, and optimize interactions with products and brands. She has enjoys working across a wide range of categories, including Food & Beverages, Personal Care, Homecare and Beauty, finding that insights in one space often unlock possibilities in another. She recently had the pleasure of spending 6 intimate months leading a Gen Z digital community where she dove into the minds, hearts, and motivations of this youth cohort across the globe.