Some young people are making up for lost time and relishing in going ‘out out’, whilst for others staying in and streaming the latest music or movies or gaming at home is the new normal. Our panel of leading entertainment brands share how trends have evolved, how they are connecting with a new generation of digital fans and debate whether nights in or nights out are winning for Gen Z.
Why we’re excited:
Rawan will share the MLS’s initiatives to make soccer for everyone. She’ll be talking about clubs and players as content creators, tapping into media partnerships with ESPN and Bleecher and why educating Gen Z is the key.
Ken will be sharing his expertise on how social media and streaming trends collide and what the future streaming habits of Gen Z look like, drawing on his experiences at Spotify and previously Amazon Prime Video.
Books are still very much part of Gen Z’s entertainment roster. Ebony will share how platforms such as TikTok is bringing reading to a wider audience and how she is championing diverse authors and voices in the publishing industry.
Host: Philippa Davis
Butterfly
Rawan Eewshah
Major League Soccer (MLS)
Ken Gibbs Jr.
Spotify
Ebony LaDelle
Penguin Random House