Hollister Co’s focus on building customer-first brand strategies has helped them authentically connect with their core Gen Z demographic. In this session, Noelia Callejas, Head of Global Brand Comms + Influencer Strategy @ Hollister Co. is joined by members of their new Gen Z Latinx creator community for a discussion around the retail brand’s ongoing journey to amplify BIPOC voices.
Discover how Hollister’s Good Vibras program ensures that the Latinx community feels seen and heard all year round and how supporting Latinx creators is helping the brand to connect more deeply with this important segment of their audience.
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