Generations change. Tastes change. And so do new ways of thinking. These sooner-than-you-think young 'adults' developed their habits, preferences and opinions in environments vastly different than those leading brands. Younger teen consumers are accelerating and empowering their world view to a point where we must all pay attention. Expect Alphas to approach their routines, priorities, future plans — and relationships with brands — with newfound perspectives and sensibilities. Organizations should be planning now; this presentation covers the key pillars to consider.

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