Richard Jackson, General Manager at Voxburner, will share in-house insights on why 2023 is set to be the year of major shifts as brands look to gain loyal customers. He’ll be covering the hottest themes for the year ahead, including three exclusive trends covered in Voxburner’s 2023 Youth Trends Report and sharing actionable takeaways for your brand, including:

- Toxic Productivity: The Dark Underbelly of TikTok Wellness
TikTok Trends such as ‘A Day In the Life’ and the hashtag #ThatGirl have become popular for their depiction of what a ‘perfect’ day should look like, but what affect is this having on the mental health of young people?

- The Sentiment Shift: Thrift Shopping Gets Trendy
We take a deep dive into the rise of second hand fashion, looking at Gen Z attitudes towards pre-loved items and the role that sustainability plays here.

- Subscription Sex Sells: OnlyFans and The Creator Economy
Sex sells, there’s no doubt about it. But where does this come into play for the creator economy? We’ll discuss the rise of OnlyFans amongst Gen Z, looking at side hustle culture, why creators are turning to subscription sites to fund their lifestyles, and whether this new phenomenon is part of a wider shift towards working attitudes.

Richard Jackson
General Manager
Voxburner