Our panel of blockbuster brands share their secrets to staying culturally relevant to a Gen Z audience, the campaigns that are making an impact right now and the channels that are helping them connect with this demographic.

Why we’re excited:

• Francine Feder has worked on numerous award winning campaigns targeting youth culture in her 20+ years driving marketing at Foot Locker. She will share how brands can engage with a new generation fans through the world of fashion and sport.

• Harshita Netala is Brand Marketing Manager at rag&bone and her role centers on driving brand awareness and audience engagement through innovative marketing strategies. She’ll share how the relationship between Gen Z and luxury brands is evolving and how rag & bone are engaging a new younger consumer.

• Chelsea Sanders leads Refinery29's multicultural work across Unbothered and Somos, the communities created by & for Black and Latinx folx respectively. Chelsea will share how she is growing the highly engaged platforms to spotlight the stories of Black & Latine folx through meaningful storytelling and authentic partnerships.

• Jordan Scheffler is an innovator, reshaping the events and entertainment industries for a new generation. His deep understanding of the cultural zeitgeist and expertise across community-building platforms led him to co-found Crewfare, a startup that customizes travel solutions for event attendees and organizers. You’ll hear about Hump Day Hotels, a festival survival kit partnership with GoPuff and how Crewfare are working with TikTok influencers.

HOST: Ralph Cartwright
Director of Growth
Hawke Media

Francine Feder
Marketing Consultant, Ex- Foot Locker

Harshita Netala
Brand Marketing Manager
rag & bone

Chelsea Sanders
VP, Multicultural Brand Strategy & Development
Refinery29's Unbothered & Somos

Jordan Scheffler
Co-Founder & Managing Partner
Crewfare