Brands make multibillion dollar decisions based on the consumer funnel, but the funnel as we know it is broken. Clint! Runge, CEO & Founder of youth culture agency Archrival shares insights into how your brand can build long term strategies that win with youth culture.
Gen Zs engage brands with more fluidity and surprise than ever before. We’ve all felt it--the marketing programs of last week struggling to remain effective. So, what comes next? Let’s talk about how to evolve our classic marketing paradigms, create brands that truly inspire Zs, and shift our thinking to meet the needs of modern commerce. Buckle up, there’s a new approach to the whole thing.
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Earlier Event: March 22
How to create the ultimate Gen Z marketing campaign
Later Event: March 22
A New Multicultural America: Meet The Individual Collectivists