New research findings from Zeno Group and EGAMI Group on the state of multicultural America today underscore that one size does not fit all when engaging a younger audience. Companies need to think differently about how they communicate with these distinctive multiethnic and multicultural communities. Therese Caruso, Global MD, Strategy and Planning for Zeno Group, will help business leaders and brands understand how to effectively engage multicultural audiences based on their needs, hopes and values. We will also introduce “Generation Self-Defined” – a new group that identifies as two or more ethnicities and is one of the fastest growing segments in the U.S., now representing 10% of the population and shifting the paradigm when it comes to identity and its relationship to a more inclusive world.

Therese Caruso
MD, Global Head of Strategy + Planning
Zeno Group