The music business has seen significant changes in the last 12+ months, including shifts in genre consumption, the rise of short-form content platforms and new post-pandemic purchasing behavior, among many others. Gen Z is changing culture by creating superfans who value being a part of the lives of artists in ways unlike anything we’ve seen before. Whether it's tour partnerships, merch campaigns or immersive experiences – fans are engaging in innovative ways and creating new opportunities for the artists they love and expect brands to do the same.

There’s no denying that impactful one-off partnerships have always been the norm, but the question remains “ where do we go next?” Which missions and causes are Gen Z and their music communities craving? What can brands do to put themselves top of mind and plug into an artist’s existing strategy and fanbase in a year-round capacity? How about the other way around?

Join our panel powered by jump.global as we dive deeper into the music industry with pros that have worked with some of the biggest artists, brands, influencers, community builders, and marketers.

Nick Maiale
Founder + CEO
jump.global

Evangeline Elder
Brand & Integrated Marketing (Will Packer Media), Founder (All Angles Agency), CEO & Co-Founder (Women Sound Off)

Sarah Janiszewski
Senior Manager, Label Relations
TIDAL

Joel Rodriguez
Executive Director of Context Planning
United Masters Translation