Eager to regain the freedoms lost during the global pandemic, super-diverse Gen Z are ready to change the world, shaping future consumer behavior and with that also impacting your brands. Gen Z is the world's largest generation cohort, accounting for one third of the global population. They have the fastest-growing disposable income, which is expected to reach $33 trillion over the next decade.

But how is the pandemic affecting Gen Z's mental health and future? Are they transforming from uber-woke warriors to hedonistic nihilists?

Do you want to find out whether Gen Z loves brands that are exclusive (trendy, innovative) or inclusive (sustainable, caring) or both? How they look at career, money and success? Who are their role models? Is the metaverse really their new hangout place and are NFTs the new magic mushrooms?

In his keynote talk, Joeri Van den Bergh transforms the latest Gen Z insights into 5 future-proof platforms for innovation, branding and marketing. Fuelled with a large scale global quant research among 4 generations and exemplified with leading brand illustrations, the interactive presentation highlights 5 key aspects to connect better with the marketing-savvy Generation Z.

Joeri Van den Bergh
NextGen & Sustainability Expert
Human8