Valgeir Magnusson (born 1968) founded Pipar\TBWA (Iceland´s largest advertising agency) in 1994 and is now the Chairman after being the CEO for over 20 years. Valgeir was the Chairman of SIA from 2012 - 2016. Founded DAN Iceland. Valgeir is a co-founder of Ghostlamp and is currently Chairman. He has written 2 novels, a large number of hit songs and gotten numerous awards for advertising and marketing.