VP of Brand Activation, StockX
Tom is a leading expert in brand and lifestyle marketing, having spent the better part of the past decade cultivating and maintaining close relationships with partners, influencers, and rights holders across sectors. Tom currently serves as the Vice President of Brand Activation at StockX, the world’s first ‘stock market of things’ and leading luxury resale marketplace. In his role, Tom is driving brand awareness with new audiences through brand partnerships, collaborations, experiences, and influencer marketing. Tom joined StockX in November 2018.
Before joining StockX, Tom most recently ran his own consultancy business building collaborations for lifestyle brands such as sweetgreen, Away, and HAY. Prior to consulting, Tom spent over four years at Sonos leading their Brand Partnerships & Cultural Marketing. While at Sonos, he focused on garnering genuine relationships with influential people and brands, and collaboratively telling stories around the strategic partnerships. Some of the collaborations he oversaw during his tenure were Tribe, Beastie Boys, and Hay.
Additionally, Tom spent 6 years at Momentum overseeing the American Express music and entertainment program. He did a four-year stint in London and two years in New York City. At Momentum, Tom created global deals with Live Nation, AEG Live, CAA, Justin Bieber, Glee, British Film Institute, National Theatre, NYFW, and LFW. Tom also lead special experiences for VIP Amex cardmembers.