Rob Souriall

VP, Global Partnership Marketing, Disney Music Group/Hollywood Records                              

Souriall started his career at The Walt Disney Company in 1998 and will reach his 20th anniversary this fall. He started in the Hollywood Records radio promotion department but quickly found his niche and passion of partnering brands with music and transitioned to the marketing team in 2000. He created the strategic marketing discipline with Disney Music Group during his first 10 years. He then also took over global marketing for Walt Disney Records for 7 years. Most recently, he leads a team of six that manages all corporate brand partnerships across DMG’s artist division (Hollywood Records), soundtrack division (Walt Disney Records), catalog initiatives, and Disney Concerts. Souriall often jokingly refers to his role/skill set as a “Music Marketing Matchmaker & Marriage Counselor” — identifying the match between “Brand X” and “Music Property Y,” finding the BIG organic idea that brings them together, and then often sitting on the couch holding both partner’s hands reminding everyone why they feel in love in the first place and finding the compromise to get the deal across the finish line. Just in the past year alone, (2018), Souriall’s Partnership Marketing team has developed deals with Citizen Watches, FCA/Jeep, Office Depot, American Eagle Outfitters, Aloft Hotels, Bulova Watches, H20+ Beauty, Kimberly Clark, Kleenex, Yamaha, Philips HUE, Golden Road Brewery, Be Glammed, GoVino, Apple Music, ESPN, Freeform, and St. Ives.

Over the past 20 years at DMG, Souriall has been part of the team that generated success for Hilary Duff, Jesse McCartney, Hannah Montana, Miley Cyrus, High School Musical, Jonas Bothers, Demi Lovato, Selena Gomez, Sabrina Carpenter, Breaking Benjamin, Queen, Frozen, Beauty and the Beast, Moana, Coco, Guardians of the Galaxy, Star Wars, Descendants, DCappella and numerous Disney Cine-Concert events across the globe — Including most recently Beauty and the Beast LIVE at the Hollywood Bowl.

Prior to joining Disney Music Group/Hollywood Records, Souriall worked at various marketing/promotion agencies including Marketing Mix, The Dresbach Company, Howard Rosen Promotion and Wordsmith’s Advertising. He enjoys music, creativity, big ideas, mentoring the next generation to find and follow their passion, and spending time with his 3 sons (two of which also work professionally in the music business, and the third is in film school).

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