Partnerships Manager, Gymshark
Sophie initially joined Gymshark as Affiliate Marketing Executive after graduating university roughly 3 years ago. Having helped the channel grow into a multi million pound revenue stream for Gymshark, she now heads up the Affiliate & Partnerships Channel and Team, and Affiliate Partnership Management.
In her role, she develops the strategy for Affiliates and conversion based Partnerships in Gymshark’s 6 core territories, as well as Osmosis regions, where they use a unique approach to deliver incremental and high margin sales whilst maintaining a desirable brand perception.
Sophie has seen Gymshark Sophie has seen the company more than quadruple in revenue in the (nearly) 3 years she’s been there, giving her exposure to a lot of rapid growth and the change that comes with a successful ecommerce business. As she says, it’s not always easy but there’s enjoyment to be found in the challenge and opportunities it brings.