Marketing Manger, Brooklyn Bowl
Erica Hernandez is the Marketing Manager at Brooklyn Bowl, in Williamsburg, Brooklyn. Brooklyn Bowl is a 600 capacity premier concert venue, bowling alley, restaurant featuring the acclaimed Food by Blue Ribbon, and bar. As a driven, forward-thinking, creative, and collaborative individual, Erica has helped develop an in-house marketing department at Brooklyn Bowl from the ground up.
Erica has been a part of the marketing team at Brooklyn Bowl for almost 5 years, where she started as an intern and excelled to her current role as Marketing Manager. She oversees marketing for over 500 shows a year and has helped facilitate the venue's annual standing within Pollstar's Top 10 club-size venue ticket sales figures. Erica also manages marketing for Brooklyn Bowl's events department and food and beverage programs. She works closely with department heads to develop marketing strategies and in-house promotions for private events, bowling, and menu additions.
Additionally, Erica has worked with Brooklyn Bowl parent company, Daylgo Ventures, on events including LOCKN' Festival and the Brooklyn Bowl Family Reunion at SXSW. She played a vital role with the marketing teams on the ground at each event, assisting with digital ad campaigns, sponsorship deliverables, and real-time social media coverage.
Prior to Brooklyn Bowl, Erica worked as Junior Tour Coordinator at Madison House Travel. There, she assisted with tours, routing, and special travel requests for bands including My Morning Jacket, Wilco, Vampire Weekend, and others.
Erica graduated with a B.S. in Music Merchandising from Hofstra University in 2012.
When she's not working at Brooklyn Bowl, she's cooking gourmet meals at home and raising awareness for the green and plastic-free movements. She's most proud of her work with Oceanic Global, which awarded Brooklyn Bowl with The Oceanic Standard's Straw-Free certification.