Head of Global Marketing, TikTok
Stefan Heinrich is the Marketing Director of TikTok US, the popular short-form video app that is bringing out creativity and joy in users around the world. In this role he is responsible for defining the TikTok brand voice and values, as well as how the product enables its creators to express themselves and lend their voices to causes they care about. With TikTok he has also led marketing efforts that speak to global users, driving TikTok's rapid growth in US as well as it’s expansion in Europe and Latin America. He joined the short video (musical.ly) world after multiple years at Google and YouTube, where he was responsible for various product launches including the launch of YouTube's first paid subscription service in the US and its international roll-out thereafter.