Sherlen Archibald

Global Lead of Influence, Arts & Culture - Google and Co-Founder - We The Roses

Sherlen Archibald is co-founder of We The Roses, an influencer marketing and communications agency that helps clients passionately engage their audience on an emotional level. As Global Lead of Influence at Google Arts & Culture, Archibald and We The Roses help brands build influencer frameworks that prioritize the role of cultural contribution, not extraction, to the creative ecosystem, leveraging diverse voices as a catalyst for transformation. This strategy has informed We The Roses’ brand etiquette and work with clients such as Girl Scouts of America, Netflix, and David Byrne’s American Utopia on Broadway. www.wetheroses.co