Joi Freeman (she/her)

Founder & CEO - Remnant Strategy

Joi Freeman is a brand ”fixer" who has launched and repositioned some of the world's most well known brands including Claire’s Stores, the YMCA, MoneyGram, and Burger King.

In 2019 she founded Remnant Strategy, a consultancy helping brands disrupt the status quo through activating movements, building brands and designing products that help people thrive. Their client roster includes tech companies, financial institutions, U.S. cities, and national and local nonprofits. Recently she founded Remnant Futures Lab, a South African-based think tank dedicated to democratizing the next generation of thought leaders.

She regularly speaks at conferences, companies, and on podcasts about Gen Z, consumer insights, strategy, and the impact on business and culture. When not helping brands map a new path; Joi is enjoying downtime with friends at home in Columbia, South Carolina and Cape Town, South Africa.