natalie mcgrath

CMO - Rent the Runway

Natalie McGrath is an award-winning marketer who joins RTR with more than 20 years of experience building and scaling top retail and tech brands. Most recently, she led marketing at Afterpay, the leading buy now, pay later platform across its North America and Europe businesses. There, she drove the company to become one of top 10 fastest growing brands in the US in 2021. Prior to joining Afterpay, McGrath served as Vice President Marketing North America/Head of US at BooHoo Group PLC, scaling the UK’s largest retailer’s US operations to over $2bn in revenue. She has also held senior leadership roles at iconic luxury retailers including Coach, where she oversaw international marketing, and Alexander Wang, where she launched the brand’s ecommerce platform in 25+ countries. She began her career at Net-a-Porter, where she built the company’s partnerships program.