Andrew Wardlaw (he/Him)

Chief Ideas Officer - Huxly Global

Andrew leads foresight and ideas at the world’s leading independent consumer and sensory research company. Previously he has mined insight for Johnson & Johnson and General Mills.

His mission is to help manufacturers elevate their brand experiences by focusing on sensory dramatization. He says, “The fragmented media environment creates challenges for brands, but I strongly believe that product experiences can work much harder to support mental availability." He's passionate about exploring new angles on established narratives and regularly blogs, speaks and has recently released a Gen Z podcast called Value Decoded on Spotify.