luke potter

Strategic Initiatives Manager, Devices and Services - Google

Luke Potter is the Strategic Initiatives Manager for Google’s Devices and Services team. He oversees all organic social, influencer and paid social campaigns. He specializes in setting benchmarks to determine success for social focused campaigns. In joining the Devices and services team was tasked with evaluating all of the team's approaches to their specific divisions and update their approaches with data as the grounding center of the strategy. Over the last 6 months he has optimized their social and Influencer reporting with key insights on where to focus time and effect to better connect with their targeted audiences.

Prior to working with the Google team, Luke built and executed social focused campaigns for a number of brands including Hulu, Netflix, Logitech, BET, Apple, Fruit of the Loom and many more.