christina Merritt

Chief Strategy Officer, Taylor

Christina joined Taylor in 2021 and has pioneered the agency’s evolution to a purpose-led marketing communications agency for clients and colleagues. She oversees strategic thinking across the portfolio including Diageo, Capital One, P&G and AIG. Christina has also driven business growth with wins like Red Bull, World Athletics, Weedmaps and Travelers Insurance. Her nearly 20 years of global experience in brand and cross-channel communications planning – collaborating with world-class marketers like Samsung, Visa, OREO, IKEA, Honda, Mars – is Christina’s foundation to innovate at Taylor. In our current times of heightened consumer expectations she loves empowering new standards of brand behavior with organizations “walking the walk”. Over the years Christina had a hand in various awards (i.e., Cannes Lions, Effie, One Show, ADC, Clio, D&AD, Media Innovation Award and Adweek’s Media Plan of the Year).