Nilukshi (Nilu) De Silva (She/Her)

Head of Product Marketing & growth, Amazon Luxury Stores (Fashion & beauty) - Amazon

Nilukshi De Silva, a digital marketing strategist with a passion for connecting with audiences has spent 12+ years leading go-to-market efforts guiding overall brand marketing and growth strategy across beauty, fashion, travel and spirits. Prior to her current role, as Global Head of Product Marketing & Growth at Amazon Luxury, Nilukshi led Global Digital Marketing and Content Strategy for Calvin Klein Fragrances at COTY. Nilukshi has spent over a decade honing her ability to identify and execute on strategic partnerships that help grow brand audience and maximize brand storytelling. Nilukshi has also worked at leading beauty brands Urban Decay and bareMinerals heading up global digital efforts, as well as building creative social media strategy campaigns for Bacardi Spirits Portfolio, Estée Lauder Companies, and Travel campaigns for United States in 20+ markets during her stint on the agency side.

Nilukshi has an MA of Arts, in Global Communication from the American University of Paris, and a BA of Arts, History and Organizational Behavior from Mount Holyoke College.