ellen VanderWilt (she/her)

Marketing Director - PayPal

Ellen joined PayPal in 2023 to introduce campaign marketing targeting Next Gen audiences to its consumer organization; bringing performance, brand, and innovative media programs to market. At Adobe, she led the Next Gen marketing team to scaled success with breakthrough campaigns shifting how young people considered and engaged with a 30+ year-old SaaS company—by expressing creativity—resulting in a handful of Cannes Lions, Clios, EFFIEs & Pencils along the way through partnerships with Billie Eilish, Netflix, Reddit, Twitch, BuzzFeed & more. Her 20+ years of strategic leadership and impactful campaigns for tech giants, gaming, CPG and retail brands has always centered around doing the thing that’s never been done before and measuring the sh*t out of it.