Day 2 at YMS - March 21st
2pm - 3pm
*** For Brands Only ***

In the old world, brands were at the center of the consumer journey — today, people are. This masterclass from youth culture agency Archrival will unpack how you can embrace more fluid human-powered marketing systems; exploring the different types of communities you can foster and the potential impact they can make for your brand, including best in class case studies of brands leveraging these communities to win with Zs.

If you're a brand marketer, this Masterclass is built to help you win. Join us and walk away with fresh thinking, a new game plan and inspiration to take back to your teams.