Join us for an interactive session with a panel of candid young individuals from Gen Z. This live session offers a unique opportunity to seek the unfiltered opinions of young people on a wide range of topics. Don't miss this chance to connect with the voices of the next generation. The floor is yours!
Passionate about creativity and building a better future, Troy Armour, CEO of Junk Kouture shares how can you be part of the goal to enrich and empower the lives of 1 billion young people.
Join one of our 2 breakout tracks to tailor your YMS experience. Choose from our College Marketing Track or Social Media Track.
Head to the courtyard out front where our street food style food trucks will be serving up chicken, fish or veggie tacos and pizza with a choice of your topics (vegan friendly options available).
Join one of our 2 breakout tracks to tailor your YMS experience. Choose from our College Marketing Track or Social Media Track.
For a generation less likely to own a car, and more likely to work remotely, Uber is a brand that understands this generation and facilitates their movement around the world. Join Uber’s Michael Akkerman, as he delves into the 'of the times' brands and advertisers that Gen Z connects with and why, and learn how Uber embodies Gen Z's aspirations for a better world.
Engaged communities don’t manifest and fall in love with a brand overnight. It starts with understanding what excites the consumer and follows with a steady pulse of entertaining, relevant content that connects to culture! Movers+Shakers and award-winning makeup brand Essence will explore how to approach building brand love and fandom through a constant drumbeat of culturally-tuned-in content and storytelling.
Christina Merritt, Chief Strategy Officer for Taylor, shares her team's strategic playbook for helping brands like Diageo, Capital One, P&G and more win with Gen Z. Alongside Knit, Christina will dive into the process of uncovering key insights on this generation, and how it translates into real life strategies & executions.
Engaged communities don’t manifest and fall in love with a brand overnight. It starts with understanding what excites the consumer and follows with a steady pulse of entertaining, relevant content that connects to culture! Movers+Shakers and award-winning makeup brand Essence will explore how to approach building brand love and fandom through a constant drumbeat of culturally-tuned-in content and storytelling.
Want to know what Gen Z really think? Put your burning questions to our panel of outspoken young people. Got a new product idea? Want feedback on an upcoming campaign? Testing out messaging around a sensitive topic? Our Gen Zs are live on stage to give you their opinion.
GLAAD explores and highlights the research and the reality of what the LGBTQ community (particularly LGBTQ youth) is facing today, the importance of seeing ourselves represented in media and how brands can drive the change we need. This session will explain the expectations of and the opportunities for brands to participate and accelerate acceptance.
Oliver Yonchev, Co-founder & CEO of Flight Story leads a panel of experts to explore the role of innovation to stay relevant to Gen Z. From Web3 to NFTs and the Metaverse - why should you care and what does the future of the internet mean for brands?
Our powerhouse panel of sports marketers share their views on how Gen Z is evolving the sports world as we know it. Hear from Anne Marie Gianutsos, CMO at Drone Racing League, Tony Grillo, President of GreenPark Sports and Annie Scott Riley, CMO at Version1 + Minnesota RØKKR as they explore what each of their brands are doing to adapt to Gen Z.
A generational shift is happening in the workforce, in employment expectations, and in how we work. Radi Jaarsma, VP Global Digital Marketing at Manpower Group sits down with Miranda Glover, CMO at UNRVLD for a fireside chat to discuss what Gen Z wants from the world of work and how your employer branding can win - yes we’re talking diverse leadership, flexible working, mental health awareness and more.
Aneesh Dhawan – CEO of Gen Z Insights Platform, Knit – sits down with Andie Lakin, Director of Fan Acquisition and Engagement of the WNBA, to share the league’s growth playbook used to uniquely brings athletes and their stories to the Gen Z audience.
Kick off YMS with a flat white before sessions begin. This is your chance to map out your not-to-be-missed sessions, the delegates you must connect with and the exhibitors who could help enhance your killer youth marketing strategy. What on the breakfast menu? Homemade cinnamon buns and a selection of treats.
Brand collaborations can be a powerful tool to reach new audiences and gain new fans, but how do you choose the perfect ally and how do you make it fly?
Hear the secrets behind e.l.f Cosmetic's bold campaigns on Snapchat and TikTok and how this has increased awareness, built brand loyalty and driven revenue growth for the brand.
What is the recipe for achieving superstar status amongst Gen Z? Join us for an exploration of how top brands continue to build brand connections and loyalty amongst 16-24s.
How can a brand enjoy the mojo of cultural phenomenons? Flint & Steel will share highlights from their global study on the dynamics that transform consumers into enthusiasts.
