How can a brand enjoy the mojo of cultural phenomenons? Flint & Steel will share highlights from our foundational, global study on cultural phenomenons titled Phenomenomics. Learn about the 6 replicable dynamics that transform consumers into enthusiasts - sparking excessive and ideal behavior from frequency, to advocacy, compliance, community and more! We’ll demonstrate how these drivers impact all manner of youth marketing from innovation, to content, rewards programs, brand icons and more.