Engaged communities don’t manifest and fall in love with a brand overnight. It starts with understanding what excites the consumer and follows with a steady pulse of entertaining, relevant content that connects to culture! Movers+Shakers and award-winning makeup brand Essence will explore how to approach building brand love and fandom through a constant drumbeat of culturally-tuned-in content and storytelling. Learn how Essence created a cult following on social media utilizing high energy bespoke music and entertainment. The session will show you how to use platform-native techniques to build your own brand and stand out from your competitors.

Geoffrey Goldberg
Chief Creative Officer / Co-Founder
Movers+Shakers