In an ever-evolving world of consumer preferences and digital landscapes, understanding what makes brands resonate with Gen Z is paramount. From social consciousness and sustainability to digital innovation, Gen Z's choices and the brands they aligned themselves with reflect their values and preferences.

For a generation that is less likely to own a car, and more likely to work remotely, Uber is a brand that understands this generation and facilitates their movement around the world.

In this fireside chat hosted by Amber Cavallo, join Uber’s General Manager of Mobility Michael Akkerman, as he delves into the 'of the times' brands and advertisers that Gen Z connects with and why, drawing insights from their unique lifestyle and purchasing behavior and learn how Uber embodies Gen Z's aspirations for a better world.

Host: Amber Cavallo
Senior Marketing & Communications Executive / Entrepreneur

Michael Akkerman
General Manager, Mobility
Uber