Join one of our 2 breakout tracks to tailor your YMS experience. Choose from our College Marketing Track or Social Media Track.

College Marketing Track

11:30am - 1pm
Hall A

Social Media Track

11:30am - 1pm
Hall B

The College Marketing Track is not one to miss if you want to:

• Understand how the shopping habits of college students have evolved and how brands can tap in to this important life milestone.

• Discover the secrets to running a killer campus rep / brand ambassador program.

• Hear what students want to see from brands on campus, from freebies to activations.

The Social Media Track is not one to miss if you want to:

• Discover the social media trends shaping the online habits of Gen Z.

• From TikTok to Twitch, explore the platforms that have young people hooked right now.

• Come away bursting at the seams with inspiration for your next social media marketing campaign.