Christina Merritt, Chief Strategy Officer for renowned marketing communications agency Taylor, shares her team's strategic playbook for helping brands like Diageo, Capital One, P&G and more win with Gen Z. Alongside Knit CEO, Aneesh Dhawan, Christina will dive into the process of uncovering key insights on this generation, and how it translates into real life strategies & executions (featuring actual client work for Fortune 500 brands).
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Earlier Event: March 21
Welcome + Chair's Address
Later Event: March 21
Make Your Brand a Hit With Consumers: Building Fandom through Music and Entertainment