Aneesh Dhawan – CEO of Gen Z Insights Platform, Knit – sits down with Andie Lakin, Director of Fan Acquisition and Engagement of the WNBA, to share the league’s growth playbook used to uniquely brings athletes and their stories to the Gen Z audience. Andie and Aneesh dive into the W’s most recent campaigns, rampant growth, and how involving the voice of Gen Z in their decision-making processes has helped along the journey.
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Earlier Event: March 23
Registration + Networking Breakfast
Later Event: March 23
Gen Z in the workplace: Move over Boomers, Gen Z Bring High Expectations