Discover the state of play in the influencer landscape as our panel of experts discuss the hottest topics in the creator space. How do you make your spend go further and how are influencer marketing teams at brands testing, learning and failing in order to win?

The ever-changing algorithms that drive social discovery are creating significant challenges for brand social teams— the high volumes of short-form video content needed for growth are stretching bandwidth and budgets. Duncan Channon share how they built a bespoke creator program into their client's channel strategy to produce high-performing, platform-native content at scale and at a fraction of the cost of traditional productions.

Join influencer marketing leader Brad Hoos, CEO of The Outloud Group, alongside special guest, Mike Benedosso, Global Strategy & Partnerships Influencer at YouTube, as they unpack successful strategies for running efficient influencer campaigns on YouTube and beyond.

Deanna Bruneau, Director, Client Strategy at The Outloud Group will welcome to the Creator Track. Join our Creator focused breakout track to make smarter decisions about your influencer marketing strategy and discover how your brand can connect with creators to make standout content.

Smart brands are adapting to changes in the media landscape by spending 60-70% of their budget on Influencer Marketing. Jennifer Quigley-Jones, Founder & CEO of Digital Voices will chat to Mallory Kuenzi, Head of Influencer Marketing at Expedia Group and discuss strategies on how you can reach your target audience at multiple touch points and survive this decade.

Working with creators has become a staple for brands that successfully connect with Gen Z - but what are the secrets to getting it right? Our panel of influencer marketing experts including Twitch, Paramount, PepsiCo and Rainbow Shops will give you the insider info into how to authentically engage content creators and what emerging platforms are catching their attention.

Want to know how Crocs, Lyft, Spotify, Amazon, Wienerschnitzel and similar brands are harnessing TikTok creators to reach massive audiences at mouth-watering CPMs? Ubiquitous CEO Jess Flack will share the secret sauce these brands are using to get creators at great prices, create compelling content that resonates with their audience, and convert followers into buyers.

There is no way to imagine your strategy without any influencer activation these days. With all the excitement and growth, comes a lot of changes as well. Sebastian Wulff at Brandwatch, will cover today’s state of Influencer Marketing and share predictions for the near future.

Hear directly from influencers succeeding in reaching Gen Z audiences and beyond about best practices for brands and agencies looking to succeed in influencer marketing.

Tagger CEO, Dave DIckman, will be speaking with high level executives on the brand and agency side about what tactics have moved the needle most in their influencer marketing and social media efforts.

Desi Domo is an NYC-based comedienne, actress, and writer. Catch this not to be missed improv set!

Welcome to the Influencer Marketing Track. Tagger’s here to bust outdated myths about the influencer industry and share how you can leverage social data and reporting tools to track and measure ROI (and predict the success of future campaigns!).