Working with creators has become a staple for brands that successfully connect with Gen Z - but what are the secrets to getting it right? Our panel of influencer marketing experts will give you the insider info into how to authentically engage content creators, how services like Twitch and TikTok are building communities, and what emerging platforms are catching their attention.

Host: Ruby Soave
Head of Influencer Marketing
Student Beans

Mary Kate Callen
Vice President, Insights & Cultural Intelligence
Paramount

Shayna Macklin
Director, Brand Strategy + Influencer Marketing
Rainbow Shops

Steve Marzocca
Influencer Relations Lead
Twitch

Emmy Vest
Senior Influencer Analyst
PepsiCo