The ever-changing algorithms that drive social discovery are creating significant challenges for brand social teams— the high volumes of short-form video content needed for growth are stretching already-limited bandwidth and budgets. Amy Cotteleer, Partner and Chief experience officer at Duncan Channon, will showcase how her team built a bespoke creator program into their client's channel strategy to produce high-performing, platform-native content at scale and at a fraction of the cost of traditional productions.

Amy Cotteleer
Chief Experience Officer
Duncan Channon