Join Jeremy Jankowski, Strategic Partner Lead, Global Content & Creators at Pinterest to chat all things social - including discovering a new kind of social audience, what Gen Z really loves about fashion and home content, how brands are tapping in and how AR is fuelling changes in social shopping.

Join DIVE Billboards as it showcases how the company is helping brands bring social media to the streets. DIVE will share how its partnership with TikTok, Out of Phone, is taking cities by storm, sharing case study examples from its work with Netflix, Lionsgate and L’Oreal.

With the rapid emergence of artificial intelligence, the world of content is again facing the dawn of a new era. How can creators succeed in this new reality? Simple - by seeing their content through the eyes of AI.

The Social Media Track is not one to miss if you want to keep up with the pace of the social media landscape for Gen Z.

While there are many ways to use influencer marketing to reach Gen-Z, news of layoffs and marketing budgets being cut left and right have certainly made things more complicated. Brad Hoos, CEO of The Outloud Group, will share the five actionable strategies they have used to help brands weather this economic storm and build loyal Gen-Z audiences in the process.

Sara Joy Madsen, VP at Reach Agency teams up with Daniel and Bayou Lir, Creative Directors at Dream Team Directors to share insights into how storytelling, understanding your audience and concept is supreme to going viral.

In this session, you'll gain a deeper understanding of how influencer marketing works, for both B2C and B2B, and how to build an effective influencer program that builds long-lasting relationships. That, in turn, leads to more authentic influencer campaigns and engagements, less churn in influencers, and ultimately more successful campaigns that cost less!