Join our panel of arts and culture professionals as they talk about how the arts industry speaks to Gen-Z and the next generation of fans. The panel discussion will delve into specific strategies that can be applied to other industries and beyond, from subculture engagement strategies in theatre to influencer and creator strategies in art.

The most digitally connected generation ever is also the loneliest. What does that mean for marketers? How can brands in today’s society use connectivity to drive connection? Gen Z consulting firm dcdx is joined by the Director of Social Impact at Hinge to unveil a new lens into one of the most important topics of our time.

Get ready for the generation that is redefining our future. Discover how Gen Alpha already dominates family buying today, along with the issues and brands make their hearts race! NextGen & Sustainability Expert, Joeri Van den Bergh, shares the five things you should know about the upcoming generation.

Mara Stolzenbach, Director of Strategy at Gen Z research and consulting firm dcdx will welcome to the Trends & Culture Track. Get the latest trends, ultimate Gen Z myth busters and what’s coming next with Gen Alpha. Explore why youth culture should be at the heart of your campaigns.