Join Sherlen Archibald, co-founder of creative agency We The Roses, alongside our panel of arts and culture professionals as they talk about how the arts industry speaks to Gen-Z and the next generation of fans. The panel discussion will delve into specific strategies that can be applied to other industries and beyond, from subculture engagement strategies in theatre to influencer and creator strategies in art.

Sherlen Archibald
Global Lead of Influence, Arts & Culture at Google and
Co-founder, We The Roses

Noelle Ike
Associate Director of Digital Content Strategy
Carnegie Hall

Stephanie Schloss
Founder
Schloss Marketing Solutions

Diane Vadnal
Director of Marketing
RPM LLC