When we build a communications calendar for enrollment, we bombard our prospective students with endless facts and steps they might not even care about. Ologie dive deep into the world of empathy mapping through the enrollment funnel. Because it's not just what we want to tell them, but when, how, and directly addressing their feelings in the process.

Join Stephanie Kaplan Lewis, Co-Founder & CEO of Her Campus Media in conversation with Gen Zers from the Her Campus Media network to dive deep into the ins and outs of college marketing in 2024. You’ll walk away with an understanding of how to reach college students wherever they are in a way that won’t give them the ick.

Many companies hire students to represent their brands on campus and carry out marketing activities both online and offline to their peers. Adam Grant, Founder & CEO of Campus Commandos will talk through Student Ambassador Program best practices in Recruitment, Management, Motivation, and Activities, sharing plenty of brand examples like Victoria's Secret, Coca Cola, and even Brinks!

Her Campus Media welcomes you to the College Marketing Track. Discover how to keep your student marketing strategy fresh. What do college students really want from on campus advertising?

It’s harder and harder to attract students to 4-year colleges. Enrolment has steadily declined, a pandemic has left kids feeling unprepared and the cost of attending makes it hard to justify. Ologie will share why the user experience of a college’s website is now even more important and how to create higher ed websites that reflect what a high schooler actually wants to know (instead of what an institution thinks is important).

Join Student Beans and a Gen Z panel to uncover everything your brand needs to future-proof success with the growing student market. We’ll cover what advertising on campus catches their attention, the key to a successful brand ambassador programme and how students shopping online has changed over time.

Join our panel of outspoken college and high school students to find out what they think about topics such as the future of online learning, what support they want from their college, representation on campus and their hopes and fears for the future.