So much has changed in the world of influencer marketing. So why are brands' reporting methods still stuck in the past? It’s time to ditch the old habits and prioritize the metrics that matter. In this session from Socialfly, learn how to effectively track and measure a data-driven influencer program to achieve superior results and an enhanced ROI.

Tired of ads that feel like digital stalkers? Gen Z is too. But guess what? They’re still hungry for brands they can connect with. David Tabachnikov from ScholarshipOwl unlocks the secrets to creating marketing that not only attracts Gen Z, but empowers them to reach their goals. Get ready to discover how helping them shine can make your brand a superstar.

More videos get produced every day, while attention spans only get shorter. Modern-day brands are both content creators and influencers. VP, Community of Vimeo, Derick Rhodes serves a close-knit community of +300 million creators who relentlessly aspire to break through the noise in this “crisis of attention." Derick will share his wealth of knowledge in the video space to help you prepare for this brave new world that is the creator economy.

Welcome to the Digital Marketing Track.