YMS returns for a 6th year in New York. A must-attend event for anyone looking to understand and reach the ever changing youth demographic. YMS offers the latest insights, freshest ideas and invaluable networking opportunities ready to drive your Gen Z marketing strategy forward.

 

Meet our speakers

joy ofodu

Instagram

Stefan Heinrich

TikTok

Jenny Campbell

Tinder

NATHAN POEKERT

MINI - BMW Group

TAL HIRSHBERG

Starbucks

Amanda Fraga

Live Nation

KURT BELOFF

Nike

Tracey Vitchers

It’s On Us


OUR PROGRAMME

Peak Choice and the Power of Content Discovery

How do young people actually decide what to watch, listen to and read when they are overwhelmed with choice?
Uncover Gen Z media consumption habits in 2019 and beyond.

The teens of Instagram

Instagram’s panel of influencers share the passions and the pains of Gen Z, and how they use their online voice to drive their peers.

What happens when politics and marketing meet

Do brands have a place when it comes to political issues and how do they remain authentic when backing a cause?

REINVENTING TRADITIONAL BRANDS FOR GEN Z

There are lots of exciting new brands around, but how are traditional brands reinventing themselves to resonate and better connect with a new generation of consumers?

-- Live Chat Function --