Rachel Weber

Brand Strategy Lead - Entertainment, Reddit

Rachel Weber leads Reddit’s Los Angeles Brand Strategy team, where she spearheads relationship-building and strategy with the world’s leading entertainment brands as they seek to leverage Reddit’s vast network of passionate fans to nurture communities of their own. From guiding AMAs with some of the industry’s most notable talent and nurturing communities of newly launched series, to crafting high impact custom campaigns ahead of blockbuster premieres, Rachel’s expertise lies in identifying opportunities to galvanize the core fans across Reddit to create cultural moments for broadcast, studio, and streaming partners.