Melanie Rodriguez

VP, Marketing & Operations, Octoly

Melanie is a digital marketing thought leader, with articles featured by Forbes, Salesforce, and Blue Acorn. Her industry insights focus on catering to the millennial and Gen Z consumer through innovative marketing tactics like the incorporation of user-generated content, use of micro-influencers, and the importance of creating of a customer-centric brand experience. As the VP of Operations and Marketing at Octoly, an influencer marketing platform, Melanie partners with the world’s best beauty and fashion brands as they leverage Octoly’s influencer network to create authentic content and reviews at scale.