Marcelo Pascoa

Head Of Global Brand Marketing, Burger King

Marcelo is a Brazilian creative and marketing professional currently working in Miami as Head of Global Brand Marketing for Burger King. He began his career as a copywriter in agencies such as Grey and DDB Brasil (DM9), where he was eventually promoted to Creative Director, Head of Digital and Innovation.

In 2014, he was invited by Coca-Cola to lead the development of the 2016 Olympics global campaigns for both Coke and Powerade as the Creative Excellence Director for Coca-Cola
Brazil. In 2016, he moved to Atlanta as Coca-Cola’s Global Creative Director. Throughout his career, Marcelo has focused on projects that could have a significant impact in
popular culture, driven by the belief that creative work can be a source of real change, generating exponential growth and business results, while making the world a better, simpler,
more interesting place.

Recognition of his work as a creative and as a client includes major international awards, including The Cannes Lions International Festival of Creativity, The Clio Awards, The Jay Chiat
Awards and The Effie Awards, amongst others. In 2017, Pascoa was a member of the Entertainment Lions Jury in Cannes. In the following year, he co-wrote with his fellow jurors the book The Art of Branded Entertainment, edited by Jury President PJ Pereira. The book was officially launched during 2018 Cannes Lions Festival of Creativity, including a session about it in the Spotlight Stage featuring Marcelo and 2 other jurors.