Amidst the turmoil of recent years, Gen Z has come of age, bringing radically different expectations to a wide range of consumer categories. Guardians of some of the world’s most famous brands must rethink how they can win over this more intentional, discerning and experience-led cohort.

This keynote draws upon brand-new research – powered by AI chatbots, category unboxing and deep sensory exploration – and shows what strategies companies can adopt to cut through the clutter and connect with this audience, increasing Gen Z’s perception of value.

Andy Wardlaw, Chief Ideas Officer at global brand strategy and innovation consultancy Huxly Global, will make the case for sensory-led elevation as the new standard, and consumer-packaged entertainment as the ultimate weapon to win over Gen Z and see off so-called dupes.

Compelling viewing for marketing and brand managers, insight, and product development professionals.

Andrew Wardlaw
Chief Ideas Officer
Huxly Global