We know Gen Z craves experiences, but how do you create an authentic, unique and inclusive one? From pop ups and festivals to college activations and immersive experiences, we hear the creative strategies that are winning and what you need to know from idea to execution.
Our panel of experts from some of the most exciting retail brands will discuss reimagining what a flagship store looks like, bringing creators into the IRL experience and building engagement to turn customers into community.
HOST: Joi Freeman
Founder & CEO
Remnant Strategy
Patrick Holly
VP of Creative
Upwork
Desiree Natali
Director of Social and Community
The Honey Pot Co
Jacee Scoular
Vice President, Marketing
GARAGE (Groupe Dynamite)
